Content Design + Writing
UX Strategy
*Former Content Designer at Best Buy
IA + Content Strategy (coming soon)
Improving information architecture and content design to enhance findability for PS5 accessories, simplify information flow, and align with business goals.04
Usability + Navigation
Simplifying the information architecture to reduce cognitive load and improve filtering while shopping for espresso machines on Best Buy’s eCommerce site.01
Content Design + IA
Crafting instructional content and designing navigation to build user confidence in Responsive.ai’s first-ever Learning Center.03
02
Usability + Navigation (coming soon)
Designing a guided dispute wizard to simplify complex processes and reduce cognitive load on ICBC’s Disputes and Appeals portal.Intro
I’m a Content Designer who loves to make things simpler and easier to use through my writing. Over the past 3-5 years, I’ve helped shape user experiences by blending strategy and creativity, with a focus on what truly matters—people. With a background in design and a passion for collaboration, I like approaching new challenges with empathy, curiosity, and a sense of play. I’m constantly learning, growing, and excited to make an impact.
Work
Above are a few case studies that outline the problem I was trying to solve, my approach, and outcomes.
CV
I've worn many hats in my writing career, going between retail, marketing, fintech, and real estate. From concise interface copy to conducting in-depth interviews, I've done a bit of everything. My background in visual art, agricultural science, and passion for human-centered design helps me bring a fresh perspective to everything I write.